City of Los Angeles Council District 4 (2011-2015) development and production of special events for CD4 for seven consecutive years from 2008-2015, working with numerous City departments, including LAPD and LAFD... City of Los Angeles St. Patrick’s Day Festivities (2008-2015): production of parades and festivals for seven consecutive years at venues ranging from L.A. LIVE to Pershing Square... Sister Cities of Los Angeles (2008-2015): production of citywide events and fundraising galas, including the annual Cultural Day at the Grove... Southern California Harley-Davidson Dealers Association (through 2016): agency of record of the association of over 20 Harley-Davidson dealerships for the design and production of all advertising and marketing materials, retail campaigns and promotions... Beverly Hills Culinary Week (2016): project management, marketing, and promotion for the citywide event featuring over 50 restaurants, hotels, retail stores, and more will offer culinary experiences and food and beverage specials throughout Beverly Hills. Presented by the Beverly Hills Chamber of Commerce in partnership with the City of Beverly Hills... Sherman Oaks Street Fair (2014, 2015, 2016): marketing and production services for the Sherman Oaks Street Fair, the largest event in the San Fernando Valley with over 100,000 people on 9 city blocks... Glendale Community College / Professional Development Center (2011-2016): comprehensive marketing and promotional services for state-funded training for over 4,300 companies... JAX Bar & Grill (ongoing through 2016): bookers and promoters of all live entertainment for SoCal’s longest-running jazz club... 20th Anniversary of the 1994 Northridge Earthquake (2014): coordinated, marketed, promoted, and produced all festivities and promotions. Presented by The Valley Economic Alliance and honoring President Bill Clinton, former Councilman Hal Bernson; former Mayor of Los Angeles Richard Riordan; former California Governor Pete Wilson; and many others.
Client Overview (Alphabetical)
20th Anniversary of the Fall of the Berlin Wall
Production and promotion of all elements, including a gala and the closing of Wilshire Blvd on the Miracle Mile for a recreation of the Fall of the Wall, the largest celebration outside of Berlin. Lee Iacocca: Walter Moore served as official speechwriter for automotive legend Lee Iacocca for two years on events ranging from unveiling the $350,000 Mercedes-Benz Maybach 57S to raising funds for the Iacocca Foundation for the cure of diabetes… ConocoPhillips: contracted all entertainment for national marketing conventions at the Venetian Hotel in Las Vegas, including Jay Leno and KC & the Sunshine Band… Disney Pixar CARS: designed and produced all point-of-sale creative and production for US automotive dealerships, including life-size mobiles, standees, banners, posters, balloons, advertising snipes, and other display materials.
CITY OF LOS ANGELES ST. PATRICK'S DAY PARADE
Comprehensive marketing, promotion, and production of the annual City of Los Angeles St. Patrick's Day Parade from Olvera Street to a concert and festival in Pershing Square. Coordination with the following City departments and agencies:
City of Los Angeles General Services
Department of Water & Power
L.A. Cityview 35
Los Angeles County Dept. of Public Health
Los Angeles Dept. of Recreation and Parks
Los Angeles Dept. of Transportation
Los Angeles Fire Dept.
Los Angeles Fire Dept. Historical Society
Los Angeles Police Dept.
Contracted all entertainment for ConocoPhillips’ national marketing convention at the Venetian Hotel in Las Vegas, including Jay Leno and KC & the Sunshine Band.
CRUISE NIGHT (1994-2005)
In response to the 1994 World Cup in Southern California, Roland Communications conceived the GLENDALE SUMMER STREET PARTIES (“Cruise Night” and “Country-Western Night”), two street concerts on Brand Boulevard designed to attract international tourists to the streets of Glendale.
To supplement the Street Parties, we produced and distributed over 300,000 tourist guides throughout Southern California and implemented major public relations, marketing, and community outreach programs. An estimated 10,000 people attended each party and set the foundation for what would become one of the City of Glendale’s most successful special events.
For the subsequent three years, Roland booked and promoted up to three “Summer Street Parties” per summer with such artists as Eric Burdon and the Animals, Jefferson Starship, Iron Butterfly, Robbie Krieger of the Doors, Spirit, Big Brother and the Holding Company, Elvin Bishop, Spencer Davis, and many others.
From 1994 to 2005, Roland was responsible for the following services for CRUISE NIGHTS #1 through #13: Talent Bookings (Dick Dale, Jan & Dean, The Nelsons, Freddie Cannon, The Surfaris, The Chantays, The Champs, and many others); Public Relations; Publicity; Advertising; Marketing; Promotion; Sponsorship (solicit, contract, fulfill); Staging; Sound; Backstage Receptions; Coordination of Special Guests and Attractions (e.g., Billy Gibbons of ZZ Top; George Barris and the Batmobile, Munsters Coach, etc.); and more.
DISNEY PIXAR'S CARS
Designed and produced all point-of-sale creative and production for US automotive dealerships for the Disney Pixar film CARS, including life-size mobiles, standees, banners, posters, balloons, advertising snipes, and other display materials.
FARMERS MARKET (3rd & Fairfax)
International Spring Festival at Farmers Market (2011)
International Holiday Festival at Farmers Market (2011)
THE GROVE AT FARMERS MARKET: CULTURAL DAY AT THE GROVE (2009-Present)
Produce, market, and promote the Sister Cities of Los Angeles “Cultural Day at the Grove” (at Farmers Market), a four-hour celebration of international dance and music. Coordination of all logistics with Caruso Affiliates; structure, script, and direct the program for live broadcast on L.A. Cityview 35; recruit all entertainment and the following consul generals and dignitaries:
Jacob Dayan, Consul General of Israel; Yoki Okada, Vice Consul of Japan; Dr. Christian Stocks, Consul General for Germany; Mr. Jose Graca Lima, Consul General for Brazil; Leodis Mathews, Consul General to the Principality of Liechenstein; Roland York, Consul General of Belize; Gabriel Restrepo, Consul General for Colombia; Daniel Kumermann, Cónsul General of the Czech Republic; Subijaksono Sujono, Consul General of Indonesia; Balazs Bokor, Consul General of Hungary; Mrs. Kgopotso John, Vice Consul of South Africa; and Juan Marcos Gutierrez Gonzalez, Consul General, Mexico City.
Over 100 musicians, dancers, and singers perform in the Grove’s outdoor park representing the cities of Nagoya, Japan; Eilat, Israel; Jakarta, Indonesia; Beirut, Lebanon; Mumbai, India; Taipei, Taiwan; Berlin, Germany; Mexico City, Mexico; and Lusaka, Zambia. Performances range from ten minutes to forty-five minutes and include dance groups from Indonesia, Taiwan, Lebanon, and Mumbai; Berlin’s recreation of 1930s German cabarets; and Mexico City’s 45-piece orchestra of children age 6 to 19, Banda Juvenil Santiago Comaltepec.
Fourteen-year representation as agency of record that continues in 2016 for an association of up to twenty-eight Harley-Davidson dealerships in California, serving as a liaison with corporate offices in Milwaukee on co-op advertising campaigns and special promotions.
Coordinated numerous million-dollar media cross promotions: GMC/Pontiac, Miller Genuine Draft, Ralphs Markets, In-N-Out Burger, Food For Less, and others; special promotions with the House of Blues, Sony/Legacy, Fender Guitars, Gibson Guitars, Capitol Records, and more…
Coordinated Harley-Davidson sponsorship of rock concerts at Dodger Stadium, Angels Stadium of Anaheim, the Greek Theatre, Hyundai Pavilion at Glen Helen, and more.
Implemented Harley-Davidson 90th, 95th, and 100th Anniversary promotions in Southern California.
HARLEY-DAVIDSON: THE LOVE RIDE
Comprehensive marketing and promotion of the Harley-Davidson Love Ride for 20 years beginning with #8 in 1992 through #29 in 2013.
Roland Communications was a major force in helping build the event into the largest motorcycle fund-raising event in the world, raising over $20 million for charities that included MDA.
Public Relations/Publicity: Solicitation, coordination, and accommodation of over 500 major media sources annually resulting in over 500 national print stories and 100 to 150 TV news spots each year.
Solicitation, coordination, and accommodation of all celebrities and Government officials, including Jay Leno, Peter Fonda, Lorenzo Lamas, Dennis Hopper, Ann-Margret, Pat Boone, Pamela Anderson, Larry Hagman, Nancy Sinatra, Steven Tyler, Jim Belushi, and hundreds of others).
Design & Implementation of all cross promotions and marketing campaigns.
Booking and contracting talent, including ZZ Top, Crosby, Stills & Nash, Sammy Haggar, Sheryl Crow, Steve Miller Band, Doobie Brothers, Dwight Yoakam, George Thorogood, Creedence Clearwater, Jackson Browne, Bruce Springsteen, Los Lobos, Edgar Winter, Mick Fleetwood, Vanilla Fudge, and many others.
Solicitation, contracting, and fulfillment of all sponsors: Ford, GMC, Coca-Cola, McDonalds, Los Angeles Times, Budweiser, Fender Guitars, Gibson Guitars, Time-Warner Cable, Universal Studios, and many others.
In 1999, the Public Relations Society of America honored Roland Communications with a Prism Award for outstanding public relations on the Love Ride.
Produced and promoted the 2010 West Coast Premiere of the relaunch of Indian Motorcycle, America’s oldest motorcycle founded in 1901.
L.A. LIVE: St. Patrick's Day Festival at L.A. Live (2010, 2011, 2012)
Walter Moore was the speechwriter for the automotive legend in 2005 and 2006. He worked closely with Mr. Iacocca drafting concepts for over a dozen speeches, including the unveiling of the $300,000 Mercedes-Benz Maybach 65.
Moore also wrote Iacocca’s acceptance speech for the Autorox Automotive Icon Award, televised from Las Vegas on Spike TV. (Click here for a link to a video of the speech on YouTube.) Moore also contributed material for Keifer Sutherland’s introduction of Mr. Iacocca.
Other speeches included Mr. Iacocca’s acceptance of Harvard’s Healthy Cup Award and a commencement speech for the Valpariso University School of Law.
Moore’s special writing projects for Mr. Iacocca and the Iacocca Foundation included biographies, chronologies, press releases, fact sheets, book outlines, and more.
PROFESSIONAL DEVELOPMENT CENTER
of GLENDALE COMMUNITY COLLEGE
Comprehensive marketing and public relations for one of the largest providers of state-funded training in California. Since 1985, the PDC has trained over 33,000 employees from over 4,300 companies, including the Walt Disney Company, Warner Bros., Nestle, WorleyParsons, Crane Aerospace and Electronics, and the Vought Commercial Division of Triumph Aerostructures.
PROVIDENCE SAINT JOSEPH / PROVIDENCE HOLY CROSS (2004-2009)
Designed and produced annual fundraising galas and special events for Providence Saint Joseph Medical Center Foundation in Burbank and Providence Holy Cross Medical Center Foundation in Mission Hills for 6 years. Gala marketing materials included sponsorship programs and packages, invitation packages, signage, and other collateral. Venues included the Beverly Wilshire Hotel (International Ballroom—home of the Golden Globe Awards), the Sheraton-Universal Hotel, the Autry Museum, and the Biltmore. Concepts ranged from cirque to country to Beatlemania.
RESTAURANT & HOSPITALITY
Black Cow Café
California Fast Foods, Inc
Clancy’s Crab Broiler
JAX Bar & Grill
The Star Café
RONALD REAGAN PRESIDENTIAL LIBRARY & MUSEUM
Produced the “Born To Be Wild” VIP Party for 500 guests in October 2010 to honor the Libary's Harley-Davidson exhibit. Producing 2011's 750-guest VIP party to celebrate Ronald Reagan's 100th birthday and commemorate the new Nascar exhibit.
SISTER CITIES OF LOS ANGELES
Public relations, marketing, and event services since 2008 for the 25-city Sister Cities of Los Angeles (listed below), including fundraising galas and Cultural Day at The Grove, the annual 4-hour production of international music and dance.
Auckland, New Zealand
Busan, South Korea
Mexico City, Mexico
St Petersburg, Russia
San Salvador, El Salvador
THE WENDE MUSEUM
Marketing and promoting the relocation of The Wende’s Museum’s 40’ x 12’ Berlin Wall, the longest stretch in the world outside of Berlin, as a follow-up to production and promotion of the 20th Anniversary of the Fall of the Berlin Wall festivities in November 2009, including a gala and the closing of Wilshire Blvd on the Miracle Mile for a recreation of the Fall of the Wall, the largest celebration outside of Berlin. Click here to download a PDF of the BizBash article on the event.
PAST CLIENTS (Pre-2005)
CASTING SOCIETY OF AMERICA (CSA)
Public relations and promotional services from 1998 to 2003 for a society of over 300 casting directors for motion pictures, television, and live theater, including CSA’s annual Artios Awards with media receptions for Leslie Moonves, Patrick Swayze, Jason Alexander, Christine Lahti, Frederic Forrest, Traci Lords, James Woods, David Arquette, Rosie Perez, Laura San Giancomo, William Petersen, the late John Frankenheimer, and others.
Public relations, marketing, special events and sponsorship programs for the cable company in Southern California, and serving as a PR liaison with such channels as The Disney Channel, Bravo, Lifetime, Turner Movie Classics, Fox Sports West, A&E, History Channel, and many others.
CITY OF GLENDALE
Over 15 years experience providing comprehensive public relations, marketing, and promotional services for almost every major department of the City of Glendale:
Glendale Water & Power
Integrated Waste Management
Parks & Recreation
GLENDALE MEMORIAL HOSPITAL
Comprehensive public relations, marketing, and promotional services for Glendale Memorial Health Foundation. We also produced every facet of a minimum of 5 major fund-raising events for Glendale Memorial Health Foundation annually to benefit Glendale Memorial Hospital.
The Life Walk. Marketed and produced the Annual Life Walk, a fun 5K (3.5 miles) walk for men, women, and children. Post-Walk festivals featured a Tony Roma's barbecue, health and entertainment expo, and live concert, which included a performance by the Nelsons, Matthew & Gunnar's tribute to their dad, Ricky Nelson.
Annual Golf Classic. Marketed and produced the prestigious golf tournament and Awards Banquet for a select group of 200 Glendale doctors, dignitaries, business leaders, and athletes at Oakmont Country Club.
Evening of Wine & Roses. Black-tie galas featuring up to 30 Glendale restaurants, 15 wineries, and live entertainment on Central Avenue at Los Feliz for over 1,000 supporters of the Hospital.
RESTAURANT & HOSPITALITY
Green Street Restaurant
Red Lion Hotel
Silver Oak Winery
Tri-City Restaurant Association
SAN GABRIEL VALLEY MEDICAL CENTER
Shake, Rattle and Roll
WARNER HOME VIDEO
Public relations and marketing campaigns for the following video releases:
The Long Kiss Goodnight
American Heart Association
East San Gabriel Valley Integrated Waste Management Authority
Glendale City Center
Glendale Fashion Center
Red Lion Hotel
Stevenson Real Estate Services
Susan G. Komen “Race For The Cure”
The Star Auto Group (Ford, Lincoln-Mercury, Chrysler-Plymouth, Jeep-Eagle)
A sample of major companies that participated in Roland Communications sponsorship programs:
Anheuser-Busch / Budweiser
Fender Musical Instruments
Food for Less
Ford Motor Co
GMC / Dodge
House of Blues
Los Angeles Times
Miller Genuine Draft
The Right Stuff
Time Warner Cable
Union 76 / ConocoPhillips
MISC. CONCERTS & FESTIVALS
Produced the Harley-Davidson 100th Anniversary Concert in Southern California in 2003 featuring Eric Burdon and the Animals, Vanilla Fudge, Mountain, and Brian Auger.
Produced Harley-Davidson concerts and events at Harrah’s and The Flamingo hotels/casinos in Laughlin, Nevada, during the annual Laughlin River Run, featuring such acts as Paul Rodgers and Bad Company, Nancy Sinatra, Jefferson Starship, Dave Mason and Jim Capaldi, and many others.
Produced the Harley-Davidson California Bikefest featuring the 30th anniversary tour of George Thorogood.
Produced the 2006 and 2007 Southern California Bikefest for Harley-Davidson dealerships to benefit Susan G. Komen Breast Cancer Foundation with Cheap Trick, 38 Special, Marshall Tucker Band, Blue Oyster Cult, and Lee Rocker.
Produced two Redondo Beach Lobster Festivals—three-day celebrations of food and beach culture that attracted over 30,000 people. Coordinated food specialties from South Bay restaurants and live entertainment by Three Dog Night, Dick Dale, Jan & Dean, Dave Mason, The Nelsons, The Surfaris, and more.
Harley-Davidson 90th & 95th Anniversaries
Roland contracts the majority of talent for the various concerts and festivals that we produce and/or promote. A few of the acts we have contracted include the following:
Blue Oyster Cult
Chuck Negron of Three Dog Night
Crosby, Stills & Nash
Dave Mason & Jim Capaldi of Traffic
Eric Burdon and the Animals
Jan & Dean
KC and the Sunshine Band
Lee Rocker of The Stray Cats
Link Wray (his final concert)
The Lively Ones
The Lovin’ Spoonful
Marshall Tucker Band
Mountain (Leslie West & Corky Laing)
Nelson (Matthew & Gunnar)
Robbie Krieger of The Doors
Scotty Moore (Elvis Presley's original guitarist)
Steve Miller Band
The Strawberry Alarm Clock
Three Dog Night